About Join Apply for Pro
About Join Apply for Pro
NEUE SCHOOL
The team at the Neue School are often labeled as content creators and consultants, but labeling their work isn't something the collective is keen on.

The Neue School was founded in 2013 as a creative consulting studio focussed on photography, film and design. Since then, the group has been involved with various projects ranging from directing music videos for Big Sean, Danny Seth, Asher Roth, Sunni and Banks to developing content and strategy for Nike, Hypebeast, Everlane, Soho House, etc.

The collective curated their top shots for TCC.

Below you’ll hear from:
Marat Shaya
Jerald Johnson
Dylan Knight
Adam Elramly

As part of our Sponsored Stories series The Creator Class has partnered with Canon Canada  to join our creators in exploring and enabling their creative endeavours.

To get involved and have a chance to be featured, email your pitches to submit@thecreatorclass.com

For more of The Neue School’s work:

theneueschool.com


 marat shaya 2017, the neue school, photography, canon, canon canada, the creator class, sports, sport photography

MARAT SHAYA
What camera did you shoot on?

Canon 5D Mark III

What inspired this particular project?

I’ve selected shots from several different shoots but my theme here is courts. I tend to shoot quite a bit of sports and for some reason always feel really comfortable photographing on any kind of court. The symmetric lines on a court provide a perfect frame for your subjects and the rest is up to you and what concept you want to execute.

Are you purely a photographer or do you have other creative pursuits?

Its simpler for me to consider myself a problem solver. I love to have the ability to walk away from photography for periods of time in order to recharge and find a different creative outlet like filming, editing, directing, consulting etc. I enjoy balancing various responsibilities in each process but cannot fully commit to just one creative medium.

Why did you choose photography over other creative mediums?

I would say that photography is my core creative medium for the sole reason that I discovered it before any other medium. Even when I film or direct, I usually walk around with a photo camera to find my angles in order to explain my vision to the rest of the team.

How does your gear help you be a better photographer?

Your gear is crucial to the way you want to convey your vision. More important than the tech specs is how comfortable you are with the gear you’re using. Does it distract you from directing the subject? I’m mostly comfortable with shooting primes (24mm, 35mm, 85mm) on my 5D with as much natural light as possible.

If you could shoot any subject who would it be and why?

If we’re talking dream scenarios I would’ve loved to have photographed Aaliyah in her prime. I don’t think there’s been an artist with a similar presence ever since. If it’s more realistic, then I would want to get a portrait of Alejandro Jodorowsky – he’s been a huge source of inspiration as someone who has the ability to create using any medium imaginable.

If you could go anywhere to shoot where would it be and why?

Volcanoes! I’ve been wanting to photograph volcanoes after watching Into the Inferno by Werner Herzog. Maybe Aira Caldera volcano in Japan or Kilauea in Hawaii.

 marat shaya 2017, the neue school, photography, canon, canon canada, the creator class, sports, sport photography
 marat shaya 2017, the neue school, photography, canon, canon canada, the creator class, sports, sport photography
marat shaya 2017, the neue school, photography, canon, canon canada, the creator class, sports, sport photography
 marat shaya 2017, nike, the neue school, photography, canon, canon canada, the creator class, sports, sport photography
marat shaya 2017, the neue school, photography, canon, canon canada, the creator class, sports, sport photography
marat shaya 2017, the neue school, photography, canon, canon canada, the creator class, sports, sport photography

JERALD JOHNSON
What camera did you shoot on?

5D Mark III and 6D

What inspired this particular project?

A lot of my shoots are on the whim and start from a technique I’m trying to execute. I’ve been interested mostly in isolating my subjects within a natural environment so that it feels like a mystery to where they are.
My subjects are usually my friends. I like to explore different parts of their personalities with the goals of them having a portrait that’ll last forever.

Are you purely a photographer or do you have other creative pursuits?

I wouldn’t say I’m only a photographer. I have such a varied background from working in music marketing to publishing within contemporary art. I’ve also had a ton of experience within retail and fashion. All of this experience has put me in such a creative position to articulate how I respond to things visually and emotionally. I’m closer to an Art Director than a Photographer.

Why did you choose photography over other creative mediums?

The first time I picked up a camera, it was a Nikon D40. My friend from Paris recommended it to me. A lot of people recommend me to try different things and I think they are interested in what I will make of it. Photography is my immediate medium for stimulation.

How does your gear help you be a better photographer?

My gear is light but essential. 35mm Sigma Lens or a trusty 24-70mm lens, and two Canon batteries. A lot of times you’ll see people with a ton of gear, and it makes them look like they are going to war. I don’t want to live my life with too much weight. Everything I do, I want the complexity of it to be removed. Less is more flexible so I can move.

If you could shoot any subject who would it be and why?

If I could shoot any subject, it would be Jules Gayton for Stussy’s discontinued biannual magazine. I hope they bring it back.

If you could go anywhere to shoot where would it be and why?

I’m actually thinking about making a trip to the beaches of Tuscany. I’d like to feel like a tourist and document the beauty of what I imagine that to be.

jerald johnson 2017, the neue school, photography, canon, canon canada, the creator class, fashion, fashion photography
jerald johnson 2017, the neue school, photography, canon, canon canada, the creator class, fashion, fashion photography
jerald johnson 2017, the neue school, photography, canon, canon canada, the creator class, fashion, fashion photography
jerald johnson 2017, the neue school, photography, canon, canon canada, the creator class, fashion, fashion photography
jerald johnson 2017, the neue school, photography, canon, canon canada, the creator class, fashion, fashion photography
jerald johnson 2017, the neue school, photography, canon, canon canada, the creator class, fashion, fashion photography

ADAM ELRAMLY
What camera did you shoot on?

AE-1

What inspired this particular project?

Day 1 of this shoot (Sunni Colon “Way You Talk About Me”) was on what looked like a dry lakebed in the mountains, so I wanted to capture the warm tones and vastness of the landscape.

Are you purely a photographer or do you have other creative pursuits?

Music was the first creative outlet I pursued. Photography and design came later.

Why did you choose photography over other creative mediums?

Taken as it is, photography can be a pure form of communication.

How does your gear help you be a better photographer?

The more you know your gear, the better your shots are.

If you could shoot any subject who would it be and why?

The Strokes have always been one of my favorite bands. I would love to shoot them during a rehearsal or studio session.

If you could go anywhere to shoot where would it be and why?

Benghazi, Libya. My dad spent a long time living and traveling between Benghazi and Alexandria, Egypt, where my family is originally from. I don’t expect it to be the same magical place he describes it to have been, but I’m sure the spirit of the city and its people is still the same.

adam elramly 2017, the neue school, photography, canon, canon canada, the creator class, nature, portrait photography
adam elramly 2017, the neue school, photography, canon, canon canada, the creator class, nature, portrait photography
adam elramly 2017, the neue school, photography, canon, canon canada, the creator class, nature, portrait photography
adam elramly 2017, the neue school, photography, canon, canon canada, the creator class, nature, portrait photography
adam elramly 2017, the neue school, photography, canon, canon canada, the creator class, nature, portrait photography
adam elramly 2017, the neue school, photography, canon, canon canada, the creator class, nature, portrait photography

DYLAN KNIGHT
What camera did you shoot on?

Canon 6D

What inspired this particular project?

The idea of isolating a subject, free of messy backgrounds shines a special light on it- almost reimagines the subject itself.

Are you purely a photographer or do you have other creative pursuits?

Photography was what started the passion towards filmmaking and motion work.

Why did you choose photography over other creative mediums?

For me, photography was an easy entry to the arts. I was never really good a drawing or painting, and I remember taking photos was one of the first mediums I was able to be pretty expressive.

How does your gear help you be a better photographer?

Anytime your gear or tools feel like an extension of your own body, you’re able to seamlessly create. Having access and familiarity with your tools is an important part of the process.

If you could shoot any subject who would it be and why?

I’d really like to shoot a portrait of Neil DeGrasse Tyson. Mostly for the opportunity to ask a million questions. Taking someone’s portrait is, typically, a conversation. It can be verbal or nonverbal. In Neil’s case, I’d want it to be obnoxiously verbal.

If you could go anywhere to shoot where would it be and why?

All over Sicily. That’s where my mom’s family is from. Growing up, my family members were the only people I knew who spoke Italian, and the idea that there’s this huge country out there that speaks and sounds just like them felt kind of like fantasy. Even though I’ve been there a few times now, it always feels like I’m discovering a new planet. So, yea… Palermo specifically would be great because of its unique anthropological history. There’s a lot to take in, from the culture to the landscapes.

dylan knight photography 2017, the neue school, photography, canon, canon canada, the creator class, nature, portrait photography
dylan knight photography 2017, the neue school, photography, canon, canon canada, the creator class, nature, portrait photography
dylan knight photography 2017, the neue school, photography, canon, canon canada, the creator class, nature, portrait photography
dylan knight photography 2017, the neue school, photography, canon, canon canada, the creator class, nature, portrait photography

Canon
Partner
Marat Shaya
Photographer
Jerald Johnson
Photographer
Dylan Knight
Photographer
Adam Elramly
Photographer