Didier Tovel is the founder and creative director at SNDWRx, an audio production and recording studio located in Toronto. As a producer, the way Didier likes to make music is to be inspired by what he sees – be it photos, moving pictures or even an image of something in his imagination.
What camera did you shoot on?
Canon 70 D + L Series Lens.
What inspired this project?
The photos included in this project are from a trip to Morocco I took with my father. He wanted to show me the country he left at the age of 17 and told me that this culture is all about contrast – varying smells, sights and colours. I’d had my eye on the Canon L-Series lens for a while so the trip was a perfect excuse to make the purchase and it didn’t disappoint. I found that the lens was reliable for both portraits as well as landscapes, and its clarity allowed me to have full editing control in order to represent it the exact way I saw it, allowing me to capture unforgettable moments.
This project came together very organically, inspired by what I saw in Morocco. I didn’t set out to create a photo journal, but we travelled to new cities every day for two weeks and every single one of them was vastly different than the next. It wasn’t until after I returned and really started to go through all the photographs that I realized I wanted to share this work. Through the editing process and the vividness of the colours, I felt that I’d finally found a way to clearly convey what I see.
The experience of travelling with my father to his homeland holds a special meaning for me, and Morocco exceeded all my expectations. I was absolutely blown away by the scenery, the detail in the architecture, the craftsmanship, the way people live and the stories they tell. I’d call it a once in a lifetime experience…but I can’t wait to go back.
Are you purely a photographer or do you have other creative pursuits?
Photography has always been a hobby of mine, but since this trip I have taken my camera with me wherever I go. I’ve been experimenting more with portraits and still life recently, so it’s become another passion of mine that goes along with the music I produce. I also draw, write and sing so I just see it as another outlet to express myself.
Why did you choose photography over other creative mediums?
I don’t think I could ever choose just one medium! I’m a 90s baby, so at the same time as I was learning how to make beats, I was learning video editing, photography, and graphic design. To me, they’re all intertwined and I’m more interested in the marriage of multiple creative mediums than any singular one.
How does your gear help you be a better photographer?
Choosing the right lens is something I researched for a long time. I wanted something versatile that was worth the cost and I am in love with my L-Series lens. What I was able to capture in Morocco has inspired me to think about photography in a different way, so I hope to experiment with different cameras and lenses down the road as time and budget allow.
If you could shoot any subject who would it be and why?
A child or maybe an elderly person from some remote tribe. I’m very intrigued by people who aren’t accustomed to being in front of a camera and the authenticity that can be captured. So many people approach the unknown with fear or make false assumptions but I know first hand there isn’t a place on earth where you can’t find someone smiling, and that is contagious.
If you could go anywhere to shoot where would it be and why?
Anywhere remote or unusual. I find that there is something so beautiful about places that people know very little about. If I could I’d travel somewhere few people have ever been and just show things the way I see them.
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